At ConnectTransport, Ian Barratt, Principal Transport Officer at Lancashire County Council, explored how data can support shaping more efficient and responsive local bus services.
Ian highlights how accurate, timely and integrated data allows transport authorities to design better routes, optimise infrastructure and provide clear information to passengers. He also discusses the challenges of handling personal data, combining multiple data sources, and using passenger insights to deliver a quality bus network.
Our software solutions give authorities the tools to collate and analyse data efficiently, supporting smarter planning and data-driven decision-making, helping LTAs deliver bus networks that truly meet passenger needs.
