Understanding how passengers interact with RailSmart Dynamic Route Map (DRM) is essential, and until now, visibility into that interaction has been limited. Previously, Train Operating Companies (TOCs) could only track click-throughs from their own websites, leaving a gap in understanding ofwhat happens once users arrive on the map. Without this insight, measuring true engagement and identifying opportunities for improvement has been a challenge.
That’s now changing.
RailSmart DRM now integrates with Google Analytics, giving TOCs a much clearer picture of how passengers are using the map. This enhanced visibility enables more informed, data-driven decision-making and a deeper understanding of user behaviour.
With this integration, TOCs can now track key metrics such as:
- Number of active and new users
- Total sessions
- Overall engagement levels and event activity
- Average engagement time
These insights offer a clearer view of how passengers interact with the map over time. For example, TOCs can identify when the map is most frequently used, how often users return, and how long they spend engaging with the content. This helps build a more accurate picture of overall usage patterns and user interest.
Armed with this information, TOCs can take a more targeted approach to improving the user experience. Whether that’s optimising the map’s visibility, refining content, or shaping marketing campaigns to drive greater usage, the data provides a clear foundation for action.
RailSmart DRM is helping to create more intuitive, effective, and passenger-focused digital experiences across the rail network.
Learn more about RailSmart DRM and discover how you can enhance passenger engagement and satisfaction.
